Meet James

James Prunty is passionate about helping people break free from unfulfilling careers and find a path that truly excites them. As an ICagile Certified Professional Coach (ICP-ACC), he believes that anyone can create a life of purpose and fulfilment with the right guidance and support. He’s dedicated to helping clients unlock their potential, discover their true passions, and make courageous decisions that lead to lasting change.

His own journey into coaching began after achieving a professional milestone that left him feeling unexpectedly unfulfilled. This prompted James to re-evaluate his path and embark on a journey of self-discovery, where he realised that his true calling was in helping others become the best version of themselves. Empowered by this insight, he shifted his focus from a successful corporate career to coaching, knowing he could make a bigger impact by guiding others towards a more meaningful career path.

With over 16 years in the corporate world—10 of those years managing projects and programmes across Law, Education, Food Retail, Fintech, and Banking—James brings a deep understanding of what it means to feel stuck in a role that no longer resonates. He now uses his experience to support clients who are ready to step into new opportunities, whether that means finding a fresh career or launching their own ventures.

This realisation not only brought James into the world of coaching, but it also inspired him to pursue this new path while travelling through Southeast Asia—embracing the freedom and fulfilment he now helps his clients achieve. Raised in Lancashire, James embodies a direct, no-nonsense approach, challenging clients in a way that brings out their best while always being their biggest supporter. For those ready to break through their own perceived limitations, James offers the guidance and unwavering support needed to create a life of passion and purpose.